At the outset of any social media campaign planning, consulting in-house counsel for advice is key. There are other sources of help, too … Those who prefer an already well-established toolkit for social media can look into buying one from an experienced specialized company such as Benz Communications, founded by Jennifer Benz, its chief strategist.
Rose is Senior Director of health promotion, consumer education, training and innovation at the UPMC Health Plan in Pittsburgh, Pennsylvania, with over 30 years of experience on wellness and counseling psychology. I met her at the Pittsburgh Business Group on Health Annual Symposium back in 2010.
Check out the book and buy it on Amazon.