Introducing @BenefitsTip—Help for your benefits communication on Twitter | Segal Benz

Using Twitter for Benefits Communication Just Got Easier

We’re right in the middle of annual enrollment for several of our clients and one fun new communications medium in the mix is Twitter.

While we are really excited about the potential to use Twitter (or another micro-blog platform) to engage employees in their benefits and health care—the casual 140-character messages are great for frequent tips and hints—it is tough for busy benefits managers to make the time to Tweet. And, while we could certainly Tweet on behalf of our clients, we think it is important that the internal team is not too distanced from what is happening with their social media channels.

So, we have just launched a stream of benefits Tweets that can be easily “Re-Tweeted” or copied or repurposed for employee benefits Tweets. We hope this makes the job of keeping Twitter up-to-date easier for our clients—and, we couldn’t help but share it with everyone else too.

Please, send a Tweet to @benefitstip with your best benefits definition, reminder or tip. We’ll re-Tweet tips that come in as well as keep a stream of content flowing—at least through open enrollment season.

Want some background on using Twitter for benefits communication? Check out these articles…

Say it all in 140 characters: Everything you need to know before joining the Twitterverse is my article in Employee Benefit News about getting started.

Also in Employee Benefit News A little birdie told me: Using Twitter for benefits communication goes into detail about how to use Twitter for benefits communication.

And, this is a Benefits Buzz post from the spring with a lengthy—and lively!—discussion about whether or not Twitter is a viable tool for employee benefits communication.

Or, please join me for this webinar on November 19—Using Social Media for Employee Benefits Communication

Happy Tweeting! And, best of luck with open enrollment!