---
title: "Join today’s final Master Class session: Achieving results with user-centric design | Segal Benz"
description: What on earth is “user-centric design thinking”? Join our webinar to find out—and learn how to incorporate it into successful benefits communication campaigns.
---

[Segal Benz Blog ](https://segalbenz.com/blog)

# [Join today’s final Master Class session: Achieving results with user-centric design | Segal Benz](https://segalbenz.com/blog/join-today-s-final-master-class-session-achieving-results-user-centric-design)

 Written by [Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) | April 22, 2015

Join us today for the conclusion of our [2015 Benefits Communication Master Class](https://segalbenz.com/benefits-communication-master-class) series with a NEW sixth session, [“Why design matters: User-centric design thinking creates results.”](https://attendee.gotowebinar.com/register/2083341802039527170)

What on earth is “user-centric design thinking”? Join our webinar to find out—and learn how to incorporate it into successful benefits communication campaigns. Spoiler alert: It’s not as complex as it sounds! In fact, using it can be seamlessly integrated into how you’re already creating your benefits communication *and* improve your results—up to seven times better, according to one study.

I’ll lead the session and leave plenty of Q&A time for your unique questions.

​Also, if you’re interested in continuing education, the Master Class session is approved for 1 (HR General) recertification credit hour toward PHR, SPHR and GPHR recertification through the [HR Certification Institute](http://www.hrci.org).

It's true what they say: Beauty is in the eye of the beholder. For any benefits communicator, the most important beholders are employees and families. User-centric design can keep your important policies, programs and messages from getting lost. [Register today](https://attendee.gotowebinar.com/register/2083341802039527170)!

[View full post](https://segalbenz.com/blog/join-today-s-final-master-class-session-achieving-results-user-centric-design)

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