Text4baby cuts through the clutter | Segal Benz

Text4baby, launched in February this year, has given pregnant women a free tool to sort through all the noise and receive information that matters to them and their baby at the time that it matters most. The texting program, which already has 105,000 subscribers, is on a mission to reach 1 million mothers by 2012. It’s being promoted by the White House, Johnson and Johnson and several mobile technology corporations. It’s one of dozens of free services employers can promote to their employees. We hope you’ll use our sample article to get the word out to your employees and their families. Let’s help Text4baby reach their goal of 1 million mothers. Here’s the article to use on your intranet, benefits website, blog or newsletter:

Text4baby cuts through the noise

If you’re pregnant, you already know how easy it can be to become overwhelmed with information on everything from nutrition to breastfeeding to choosing the right name. It’s easy to get lost in a clutter of pregnancy books and websites. And it’s scary to need critical information at the right time – and not know where to find it.

A new free service for expecting and new mothers is cutting through the clutter and delivering the right information when a mother needs it most. Text4Baby was launched in February and already boasts 105,000 subscribers. It’s on a mission to reach 1 million mothers by 2012 and is being supported by the White House, Johnson and Johnson and several mobile technology corporations.

“The news is filtered by what’s happening that day,” said Judy Meehan, CEO of National Healthy Mothers, Healthy Babies Coalition (HMHB), which started the program to assist underserved communities. “Text4babies is really filtered for moms.”

To sign up for the free program, visit http://text4baby.org/

Here is a list of other programs and services to help you.:

[Insert programs such as Healthy Baby that are offered by your health plans and EAPs]

Also, remember after your baby is born you need to enroll him or her on your health plan within 30 days. For more information [Insert link to benefits administrator or Life Event Changes information]

[Insert preventive services page on your website, if you have one] 

Want more articles like this, but don’t have time to write? Let us do the work for you. Order the Content Subscription and get two articles a month that you can integrate into your existing communication channels, whether it’s a blog or newsletter article. You’ll also get six tweets. You’ll get stories from the following topics: Benefits 101, Health & Wellness/Using Your Benefits, Saving for Retirement/Increasing Your Financial Savvy, Important Reminders/Tools/Checklists, News. Just plug them in and keep your communication fresh and your employees and their families updated on the latest in health care trends.