March 29–31, 2026—CUPA-HR Spring Conference

Session: Reinventing Open Enrollment as an AI-ForwardExperience

Date and Time: Monday, March 30 , 2026, 1:45–2:45 p.m. ET

Register

Explore how AI-enabled, conversational benefits assistantscan simplify open enrollment by delivering 24/7 natural-language guidance,reducing repetitive questions, and helping faculty and staff navigate complexdecisions with confidence. You’ll learn how dynamic anduser-directed guided experiences help surface the right content at theright moment—plan comparisons, what’s changing, deadlines, and personalizedconsiderations—transforming open enrollment from a document-heavy, high-stressperiod into a simple and accessible digital journey.

Specifically, you’ll learn how an AI-forward open enrollmentexperience helps you:

• Increase faculty and staff awareness–andperceived value–of your university's benefits and total rewards

• Improve faculty and staff confidence andcapability to choose and use the benefits that best fit their needs
• Reduce time and cost of basic inquiries to HRstaff, so you can focus your energy on the most complex cases
• Gain real-time insight to faculty and staffsentiment and needs, so you can address them quickly and efficiently
• Realize a better return on your open enrollmentand benefits investments

Speaker:

• Jen Schuster, SVP, National Practice Leader, Communications, Segal Benz