May 18–21, 2025 – NCPERS 2025 Annual Conference & Exhibition

Session: Leveraging Emerging Technologies to Reach a Diverse Workforce

Date: Monday, May 19, 2025

Time: 9:45–10:55 a.m. MT

Location: Sheraton Denver Downtown, Denver, Colorado

Register

AI is revolutionizing retirement communications by making it easier than ever to reach members with impactful content. So how can you leverage AI to deepen participants’ understanding and appreciation of your retirement benefits?

In this session, we’ll share how plan sponsors can get the most from AI—from gathering participant feedback and creating content to improving the customer experience with chatbots. We'll also look at ways to use emerging technologies to engage participants who have different learning styles, communications preferences, and retirement planning needs.

Discover how to:

• Understand your employees’ different learning styles and communication preferences and use that understanding to reach them efficiently.
• Leverage AI carefully and thoughtfully to deepen participants’ understanding and appreciation of their retirement benefits.
• Create feedback loops to gather participant feedback and iterate to improve employee experiences.

Speakers:

• Megan Yost, SVP Thought Leadership & Insight, Segal
• Pete Turgeon, VP Communications Technology & Innovation, Segal Benz