---
title: March 29–31, 2026—CUPA-HR Spring Conference
description: March 29–31, 2026—CUPA-HR Spring Conference
---

[Past Events ](https://segalbenz.com/past-events)

# [March 29–31, 2026—CUPA-HR Spring Conference](https://segalbenz.com/past-events/2026-cupa-hr-spring-annual-conference-benefits-communications-ai-open-enrollment)

 Written by [Segal Benz](https://segalbenz.com/past-events/author/segal-benz) | March 9, 2026

**Session:** Reinventing Open Enrollment as an AI-ForwardExperience** **

Date and Time: Monday, March 30 , 2026, 1:45–2:45 p.m. ET

**Location: **Omni Louisville Hotel, Louisville, Kentucky

 

[Register](https://conferences.cupahr.org/spring2026/)

Explore how AI-enabled, conversational benefits assistantscan simplify open enrollment by delivering 24/7 natural-language guidance,reducing repetitive questions, and helping faculty and staff navigate complexdecisions with confidence. You’ll learn how dynamic anduser-directed guided experiences help surface the right content at theright moment—plan comparisons, what’s changing, deadlines, and personalizedconsiderations—transforming open enrollment from a document-heavy, high-stressperiod into a simple and accessible digital journey.

Specifically, you’ll learn how an AI-forward open enrollmentexperience helps you:

- Increase faculty and staff awareness–andperceived value–of your university's benefits and total rewards
- Improve faculty and staff confidence andcapability to choose and use the benefits that best fit their needs
- Reduce time and cost of basic inquiries to HRstaff, so you can focus your energy on the most complex cases
- Gain real-time insight to faculty and staffsentiment and needs, so you can address them quickly and efficiently
- Realize a better return on your open enrollmentand benefits investments

**Speaker: **

- Jen Schuster, SVP, National Practice Leader, Communications, Segal Benz

 

 

[View full post](https://segalbenz.com/past-events/2026-cupa-hr-spring-annual-conference-benefits-communications-ai-open-enrollment)

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