Thursday, June 15 – Northeast Business Group on Health (NEBGH): All Roads Lead to Benefits

Session: The Art and Science of Effective Benefits Communication

Date: Thursday, June 15, 2023

Time: 2:05–2:35 p.m. ET and 2:45–3:15 p.m. ET

Employees expect a work environment that not only supports their health but also supports them holistically, including their life choices, culture, and causes they believe in.

Where are benefits heading, and how do employers juggle the expectations of employees with constraints like cost, resources, and C-level priorities?    

This breakout session will focus on the latest tips for capturing employees’ limited attention and unlocking benefits engagement while amplifying your organization’s values. You will:

• Learn how to lay the groundwork for an effective communications strategy
• Understand the essentials for marketing your benefits programs successfully
• Explore strategies to help your messaging resonate with employees and their families

Speakers:

• Marco Diaz, Senior Vice President, Global Head of Benefits, News Corp
• Shannon Dilema, Global Benefits & Wellness Specialist, KKR
• Drew Train, CEO, Co-Founder, OBERLAND
• Megan Yost, SVP Engagement Strategist, Segal Benz

This is an NEBGH member-only event.