---
title: May 21, 2025 – Strategies for Positioning HSAs as a Must-Have Benefit
description: "May 21, 2025—TCB: Strategies for Positioning HSAs as a Must-Have Benefit"
---

[Past Events ](https://segalbenz.com/past-events)

# [May 21, 2025 – Strategies for Positioning HSAs as a Must-Have Benefit](https://segalbenz.com/past-events/the-conference-board-hsa-benefits-communications-strategies-employer-engagement)

 Written by [Segal Benz](https://segalbenz.com/past-events/author/segal-benz) | May 20, 2025

**Session:** Positioning HSAs as a Must-Have Benefit: Strategies for Employer Engagement** **

**Date:** Wednesday, May 21, 2025

Time: 3–4 p.m. ET

Location: San Jose Marriot, San Jose, California

[Register](https://www.conference-board.org/webcast/specials/positioning-hsas)

Health savings accounts (HSAs) have become a critical component of a modern benefits package, yet many employees and even employers still don’t fully understand their long-term value. In this webinar, Segal Benz sits down with UMB Healthcare Services to discuss how we work together to craft compelling messaging that drives employer adoption and increases employee engagement. We’ll explore emerging trends in benefits communication, data-driven storytelling techniques, and best practices for positioning HSAs as an essential financial and health care tool.

In this webinar, you’ll gain insightful strategies to:

- Craft a clear and compelling narrative
- Leverage data to tell a powerful story
- Address common misconceptions
- Use current trends in communicating about HSAs and other benefits
- Build a strong employer-provider partnership

**Speakers: **

- Jillian Medoff, Senior Consultant, Communications, Segal Benz
- Mark Cordes, VP, Marketing Manager, UMB Healthcare Services

[View full post](https://segalbenz.com/past-events/the-conference-board-hsa-benefits-communications-strategies-employer-engagement)

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