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Brainstorming 101: How to Eliminate Obstacles and Unleash Your Creativity

Guides & Toolkits

Being creative means solving a problem in a new way. It means changing your perspective. Taking risks, ignoring doubt, and facing fears. It means you’re thinking. And great thinking comes from everyone, everywhere. We each bring unique perspectives from different experiences, both personal and work-related, and we all have the power to contribute, influence, and manage the creative process.


This is creative collaboration—a relationship between two or more people with a common purpose and goal of creating something new via shared insight and understanding. Teamwork, collaboration, and creativity lay the groundwork for innovation, and brainstorming is the beginning of the process.

In this guide, you’ll learn:

  • Common obstacles to creative brainstorming
  • Steps for finding the big idea
  • Tips and tricks to unleash your creativity
  • Techniques for getting unstuck