---
title: 4 steps to unlocking the ‘why’ behind well-being | Segal Benz
description: Join us this Thursday, May 28, for an exclusive webinar, co-presented by Shawn LaVana of Virgin Pulse and myself, that will show you how to secure C-suite buy-in for employee well-being at your organization. The one-hour session will outlines the four key steps employers need to create a successful well-being program that yields true and lasting ROI.
image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png
---

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[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) May 26, 2015 1 min read

# 4 steps to unlocking the ‘why’ behind well-being

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There’s a lot of talk about wellness, well-being, and how companies can get true value. We were excited to partner with Virgin Pulse on a new white paper, [“The why behind well-being: Building a strong and strategic business case for employee well-being programs,”](https://segalbenz.com/sites/default/files/wysiwyg/resources/Benz-VirginPulse_BusinessCaseWellbeing.pdf) that outlines the four key steps employers need to create a successful well-being program that yields true and lasting ROI.

[Download the white paper today](https://segalbenz.com/sites/default/files/wysiwyg/resources/Benz-VirginPulse_BusinessCaseWellbeing.pdf), then join us this Thursday, May 28, as we offer detailed how-tos in building the business case for well-being programs in an exclusive webinar. The one-hour session, co-presented by Shawn LaVana of Virgin Pulse and myself, will show you how to secure C-suite buy-in for employee well-being at your organization. You’ll learn:

- Tactics for a solid presentation that'll effectively make the case for your well-being strategy.
- How to gain consensus around people-focused metrics like productivity, culture, and morale—while using profit-focused terms that matter most to executives.
- Ways to frame discussions and set expectations around ROI that move just beyond health care cost savings.

We’ll be sure to leave time for ample Q&A.

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[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader)

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.

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