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Jennifer Benz July 21, 2010 2 min read

Announcing our benefits communication and social media toolkits

Finally an affordable way for companies and brokers to get benefits communications expertise

I’m absolutely delighted to announce our Benefits Communication and Social Media Toolkits—and our new content subscription.

Too often, only large companies with large budgets get the advantage of working with communications consultants. But, we all know companies of all sizes—and, more importantly, the employees and families of those companies—need effective benefits communication. These Toolkits wrap up everything we know into easy do-it-yourself packages—perfect for the small and mid-size companies who want to ramp up communications efforts or for a company of any size who is adding social media to benefits communication. The content subscription ensures you can communicate year-round at an affordable price. We all know, after all, that life happens all year—not just during open enrollment.

We’re super excited that these Toolkits will get our work into the hands of more companies who want to make a difference for their employees. See below for details or check out the official press releases—for companies and for brokers.

Benefit Communications Toolkit for Small Employers and Brokers

This toolkit covers everything you ever need to communicate annual enrollment and health and welfare benefits. It’s an affordable turn-key solution for small companies or brokers. It includes everything you need to plan, implement and manage a communications campaign for your company or your clients. This toolkit is so easy to use that you really can do it yourself. Several brokers have already implemented the Toolkit for their small and mid-size clients with incredible results. These toolkits are available now!

Social Media Starter Kit

We’ve been very outspoken when it comes to social media. One of our first tools, this Social Media Poster, has been a really popular item. Social media lets you reach more people more frequently, in ways they’re likely to read and use right away. We’ve been using these tools for years and are sharing all the tips and best practices (and what not to do!) so you can add social media to your communication strategy without a hitch.

Find out more about Social Media Starter Kit for Employers—available in late July.

Or, are you a broker wondering how social media can help grow your business? Find out about the Marketing Your Business with Social Media Toolkit, also available in late July.

Not a benefits content expert? Don’t have time to write?

Once you believe in social media and communicating year round, the challenge often is keeping up with the content. The good news is we’re going to do that for you. Keep your blogs, newsletters and social media channels fresh, relevant and current with a monthly subscription package. Every month subscribers receive four ready-to-use articles on topics like: Benefits 101, Health & Wellness/Using Your Benefits, Saving for Retirement/Increasing Your Financial Savvy, Important Reminders/Tools/Checklists and Recent News. The first subscription will go out in August!

We’re really excited about these Toolkits and getting our work in the hands of more companies. Please let us know what you think and how we can help!

Jennifer Benz

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.