---
title: Benefits and employee loyalty | Segal Benz
description: The MetLife Study of Employee Benefits Trends has some great information on employer and employee perspectives on benefits—especially the link between benefits and loyalty.
image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png
---

![sb-blog-default-banner_r01vP-1-2000x1134](https://segalbenz.com/hs-fs/hubfs/sb-blog-default-banner_r01vP-1-2000x1134.png?width=300&name=sb-blog-default-banner_r01vP-1-2000x1134.png)

[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) July 10, 2008  < 1 min read

# Benefits and employee loyalty

[Previous Post ](https://segalbenz.com/blog/social-media)

<https://segalbenz.com/blog>

[Next Post ](https://segalbenz.com/blog/increase-enrollment-in-fsas)

- [**](http://www.linkedin.com/shareArticle?url=https://segalbenz.com/blog/benefits-and-employee-loyalty&title=Benefits%20and%20employee%20loyalty)

### MetLife study shows benefits-retention link

The MetLife Study of Employee Benefits Trends has some great information on employer and employee perspectives on benefits—especially the link between benefits and loyalty.

![](https://segalbenz.com/hubfs/Imported_Blog_Media/Picture_9_medium-1.png "Chart from Metlife.com")Employers rated retention as their primary benefits objective (for the second year in a row) but employers may still be underestimating just how important benefits are to creating and maintaining loyalty. Across the board, employees rate benefits as a “very important” factor in employee loyalty more than employers (see the chart).

No surprise, employees who believe their benefits communication educates them effectively are more satisfied and loyal—71% are satisfied with their benefits and 72% feel a strong sense of loyalty. Compare that to employees who don’t feel their benefits communication is effective—only 16% are satisfied with their benefits and only 40% have a strong sense of loyalty.

The [Employee Benefit News](http://ebn.benefitnews.com/) article on the study said, **”Don’t assume you have to add benefits to increase loyalty… It may only take some improvements in benefits communication.”** I couldn’t have said that better myself!

For the full report, visit [MetLife’s Benefits Trends page](http://www.whymetlife.com/trends/index.asp).

### Work with Us

We partner with organizations that value their people first. [Let’s talk.](https://segalbenz.com/contact-us-form?hsLang=en)

![Jennifer Benz](https://segalbenz.com/hubfs/Jen%20Benz-2017.jpg)

[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader)

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.

![Lenovo client story banner](https://segalbenz.com/hs-fs/hubfs/Lenovo-tile-770x770-1.png?width=400&height=400&name=Lenovo-tile-770x770-1.png)

 Client Stories

 Learn how we help our clients achieve results.

[ Go to client stories ](https://segalbenz.com/client-stories)

 Sign Up for Our Email

 Stay up to date with the latest in HR and benefits communications.

[ Subscribe now ](https://segalbenz.com/email-alert-signup-form)

 Resources on Demand

 Check out our library of resources—free to download!

[ Explore resources ](https://segalbenz.com/resources)