We love everything that supports improving wellness and helping companies be successful. So we were honored to be included in this new book, Workplace Wellness: Performance with a purpose, written by Rose Gantner. The book covers research, emerging wellness trends, award-winning wellness programs and web-based tools like social media that can boost participation. Rose also features our Social Media Starter Kit in her chapter on The Healing Power of Social Media. Here’s an excerpt from her book:
At the outset of any social media campaign planning, consulting in-house counsel for advice is key. There are other sources of help, too … Those who prefer an already well-established toolkit for social media can look into buying one from an experienced specialized company such as Benz Communications, founded by Jennifer Benz, its chief strategist.
Rose is Senior Director of health promotion, consumer education, training and innovation at the UPMC Health Plan in Pittsburgh, Pennsylvania, with over 30 years of experience on wellness and counseling psychology. I met her at the Pittsburgh Business Group on Health Annual Symposium back in 2010.
