No matter how much we move to communicating benefits year-round, annual enrollment is still a big, big deal. It's the one time during the year that you truly hope employees and their families will diligently review their options and make the effort to understand their benefits. Of course, it’s also the time to explain any changes to your health and insurance plans. And it’s often the time when you’re introducing new benefits and programs.
Despite how important enrollment is in our world, employees still have a lot of other things going on. We need to capture their attention and help them know why they need to take action.
These are just a few of our favorite ways to promote annual enrollment in ways employees can’t help but notice.
If you have an onsite café, branded coffee cup sleeves are a fun and simple way to promote your annual enrollment messaging.
An update to the traditional table tent, cafeteria placemats are a fun way to get your message out. You can keep them simple or turn them into a game.
Facebook and Instagram ads are a good way to get reminders in front of employees. Over the past 6 years, the average time that people spend on social media has increased by 150%.1 Since 1 out of every 5 mobile minutes are on those two platforms (according to Facebook), your ads will reach your employees where they’re spending time.2 Consider teeing up ads to people who have liked your company page or visited your benefits website.
Floor decals can help show people the way to your health fair or enrollment event, or simply promote OE dates.
Static wall clings are a good way to get signage up when you don’t have dedicated space. These static clings can attach to glass, mirrors, and white boards, and they require no tape or cleanup when enrollment is over.
If your benefits team wants to have a little extra fun, you’ll definitely attract attention in costume at your health fairs or company cafeteria.
We hope these inspire you to have a little fun. Please send us your examples, and we’ll share them, too!
We're proud to work with large employers who recognize the business value of engaging employees in benefits. If you want to learn more, contact us.
1 Global Web Index, September 2017.
2 Will Flanagan, “1 Out of Every 5 Minutes on a Mobile Phone is Spent on Facebook or Instagram,” Chicago Inno, April 22, 2015.
Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.