--- title: Helping People Understand Big Changes Drives Acceptance description: Making benefits changes this year? Here’s how one university successfully communicated big changes—after a decade of little or no alterations to its health plans. image: https://segalbenz.com/hubfs/2022-Enrollment-Higher-Ed%20Case%20Study-web-600px-011922.png --- ![2022-Enrollment-Higher-Ed Case Study-web-2000px-011922](https://segalbenz.com/hs-fs/hubfs/2022-Enrollment-Higher-Ed%20Case%20Study-web-2000px-011922.png?width=300&name=2022-Enrollment-Higher-Ed%20Case%20Study-web-2000px-011922.png) [Megan Yost](https://segalbenz.com/blog/author/megan-yost-svp-engagement-strategist) October 13, 2020 1 min read # Helping People Understand Big Changes Drives Acceptance [Previous post ](https://segalbenz.com/blog/communication-key-to-conducting-annual-enrollment-during-a-pandemic) [Next post ](https://segalbenz.com/blog/employee-communication-print-materials) - [**](http://www.linkedin.com/shareArticle?url=https://segalbenz.com/blog/communicate-big-benefits-changes&title=Helping%20People%20Understand%20Big%20Changes%20Drives%20Acceptance) One aspect of our work in benefits communications that I love most is helping our clients—and by extension, their participants—navigate change. Whether you’re introducing a new benefit, revising your retirement plan design, or updating health plan offerings, helping people understand what’s changing and why is key to driving acceptance and to changing behaviors. That’s why I’m so excited to share [a case study](https://www.segalbenz.com/our-work/case-study-university-health-plan-change) where we highlight how one university communicated big changes—after a decade of little or no alterations to its health plans. Learn how we helped them manage change, while getting buy-in along the way from a diverse group of stakeholders, thus exceeding their goals. Check out our selection of enrollment-themed webinars and blogs to help you navigate change during this year’s annual enrollment:  - [Annual Enrollment for Higher Ed: Changing Your Strategy and Planning for Virtual Events](https://insights.segalbenz.com/2020-higher-education-annual-enrollment-virtual-online-webinar?hsCtaTracking=8fa90266-de04-46a7-b735-646bdf06689d%7C15f06050-b717-4dea-9065-709e57af6159)  - [Annual Enrollment: Changing Your Strategy and Planning for Virtual Events](https://insights.segalbenz.com/2020-annual-enrollment-virtual-online-webinar?hsCtaTracking=bbb0d361-a261-4253-9349-ce2b04dbfb7a%7C168e425d-5ee1-4cc0-8d9c-021b592afa7f)  - [Why Your Employees Do Nothing (and What to Do About It)](https://www.segalbenz.com/blog/five-common-barriers-to-engagement) - [Last-Minute Open Enrollment Advice from Our Communications Consultants](https://www.segalbenz.com/blog/annual-benefits-enrollment-tips-from-our-communications-consultants) Need more inspiration? From evaluating the best channels to reach your people to motivating them to live healthier, we have a wealth of [resources to help you](https://insights.segalbenz.com/resources) achieve your goals and help your people get the most from their benefits. ### Work with Us We partner with organizations that value their people first. [Let’s talk.](https://segalbenz.com/contact-us-form?hsLang=en) ![Megan Yost](https://segalbenz.com/hubfs/Headshots/MYost.jpg) [Megan Yost](https://segalbenz.com/blog/author/megan-yost-svp-engagement-strategist) Megan Yost, SVP Engagement Strategist, is a recognized thought leader in benefits communications, particularly in the areas of retirement, financial wellness, and employee engagement. ![Lenovo client story banner](https://segalbenz.com/hs-fs/hubfs/Lenovo-tile-770x770-1.png?width=400&height=400&name=Lenovo-tile-770x770-1.png) Client Stories Learn how we help our clients achieve results. [ Go to client stories ](https://segalbenz.com/client-stories) Sign Up for Our Email Stay up to date with the latest in HR and benefits communications. [ Subscribe now ](https://segalbenz.com/email-alert-signup-form) Resources on Demand Check out our library of resources—free to download! [ Explore resources ](https://segalbenz.com/resources)