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Jennifer Benz February 13, 2018 4 min read

The best resources to improve employee benefits engagement in 2018

As we mentioned in an earlier post this year, engaging employees in their benefits is the No. 1 challenge facing employers. We asked you to make it your priority this year. To help you commit to engagement in 2018, we have compiled the resources you need.

Ground Yourself With the Basics

Before you start adding new communication channels and sophisticated marketing tactics into the mix, make sure you read our new 3-ebook series, Unlocking Successful Benefits Communication: A 10-Key fFamework Every Organization Needs to Get ResultsThe series offers a blueprint for envisioning, planning, and implementing effective communication, as well as practical tips for applying them to your organization.

Download Book I now and learn how to establish your messaging foundation. We’ll help you develop a communication strategy, explain how to ensure your brand is consistently applied, and show you the hallmarks of great benefits websites and how to launch your own site. Stay tuned for books II and III in the coming months.

Develop Your Game Plan

Driving benefits engagement: A Roadmap for Creating a Successful Communications Strategy

Follow six simple steps to map a communication strategy that will drive benefits engagement within your organization.

Benefits Communication and Social Media: A Quick and Dirty Guide to Getting Started

Thinking about adding social media to your mix of communication channels or need help ramping up existing platform engagement? Look no further than our must-use guide! Learn how to integrate social media into your benefits communication strategy, get tips to navigate IT considerations, and check out ready-to-use social post samples.

Let Us Help You Make Your Case for Resources

The Value of Investing in Benefits Communication

How much budget should you allocate for benefits communication? Instead of focusing on the cost, consider the value. Start by reframing the perception of employee benefits communication as just another added cost, and identifying it, instead, as an integral component of administering benefits.

The Value of Effective Benefits Communication: 4 Case Studies That Show Results

While building your case for more communication budget, don’t forget to include some examples of successful benefits communication campaigns. After all, effective communication can play a leading role in helping you achieve business goals. See how we’ve helped our clients move the needle on key business outcomes.

Supplement your employee communication materials

5 Ways to Engage Employees in Health Education and Build Health Literacy

We can’t overestimate the importance of health education and literacy. Low health literacy contributes to poorer health outcomes and inefficient use of health care services that are costly. Use our top 5 proven techniques to improve health literacy in your workforce.

Choosing Wisely

Use this comprehensive toolkit that offers turnkey resources to help teach employees how to have productive conversations with health care providers.

8 Health Insurance Terms Every American Needs to Know

This 12-page guide offers plain-language definitions and simple visuals to explain common health insurance words and phrases. Feel free to send the pdf directly to your employees to complement your benefits education materials.

Watch Our Free Master Class Webinar Series

Don’t miss these 6 one-hour webinars. Covering everything from data to design, these sessions offer the secrets and strategies you need to help your employees better engage with, understand, and use your benefits plans. You’ll leave each session better equipped to empower your team and your workforce to achieve positive benefits results.

Creating Results: 3 Steps to Success With Your Benefits Communication

Learn our proven, 3-step approach to success—and see how we applied it to high-deductible health plans (HDHP), wellness, and other successful campaigns.

Likes, Tweets, Clicks: The Do’s and Don’ts of Online Communication

Websites, social media, email—oh my! Gain best practices for the right frequency, type, and mix of online channels, and learn how to measure your results.

Building Engagement: Making HDHPs and HSAs a Success

Get the formula for achieving solid enrollment HDHPs and sustaining engagement, year-round. Plus, get tips to help employees choose plans, understand plan features, and use HSAs properly.

Data Drives Decisions: Segmenting and Targeting Benefits Communication

Harness employee data to improve the effectiveness of your communication. Understand the landscape of targeted messaging to better connect with your employees—whatever the size of your organization or budget.

Beyond a Two-Week Window: 10 Ways to Make Annual Enrollment a Success in an Era of Health Care Reform

While enrollment season is key to benefits success, the many months that come before and after it are equally important for employee engagement. Gain proven strategies for year-round communication and engagement that will make enrollment a breeze.

Why Design Matters: User-Centric Design Thinking Creates Results

Learn the key concepts behind user-centric design and how to incorporate them into successful benefits campaigns.

Go Forth and Rock Enrollment

Enrollment Energizer: Boost Your Benefits Communication Today

If you need help in a hurry, we’ve got you covered. Get fast and easy strategies you can incorporate immediately to improve the quality of your communication and employee engagement.

4 Tips to Educate and Engage Your Workforce During Annual Enrollment

After you’ve watched the Enrollment energizer webinar, download our tip sheet to keep the our quick-hit tips top of mind.

Don’t Forget to Measure Your Success!

Open Enrollment Communications Campaign Debrief Worksheet

As open enrollment season comes to an end, take the time to examine what went well and what didn’t. That way, you can build on this year’s successes, find solutions for hiccups, and tee up an effortless enrollment next year. Download our worksheet to guide your assessment.

We're proud to work with large employers who recognize the business value of engaging employees in benefits. If you want to learn more, contact us. 

Jennifer Benz

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.