--- title: Engage All the Generations in Your Workforce description: Iconic marketers create memorable campaigns that elevate awareness and demand for their brands, by inspiring and motivating consumers and by creating messages that are relevant and address consumer needs. image: https://segalbenz.com/hubfs/SB-Blog-Generation_082422_web.png --- ![SB-Blog-Generation_082422_web](https://segalbenz.com/hs-fs/hubfs/SB-Blog-Generation_082422_web.png?width=300&name=SB-Blog-Generation_082422_web.png) [Bella Giannetti](https://segalbenz.com/blog/author/bella-giannetti) September 12, 2022 4 min read # Engage All the Generations in Your Workforce [Previous post ](https://segalbenz.com/blog/how-to-use-marketing-to-create-memorable-campaigns) [Next post ](https://segalbenz.com/blog/design-helpful-family-and-caregiver-experience) - [**](http://www.linkedin.com/shareArticle?url=https://segalbenz.com/blog/engage-all-generations-in-your-workforce&title=Engage%20All%20the%20Generations%20in%20Your%20Workforce) Okay, so here’s the tea. And by tea, I mean the inside scoop. This type of potential misunderstanding is exactly why it’s so important to know your audience’s perspective. Right now, there are five generations in the workforce.[1](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn1) That’s a lot of opinions! So, it’s crucial to understand each generation’s communication preferences and what makes them take notice. ## What’s Perspective? Our perspective is formed during the first 10 to 15 years of our lives. It can be broken down into two main parts: personal and social. - The **personal** part is just that, unique and completely based on your individual experiences. - The **social** part is what forms our generation.[2](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn2) People born within the same chunk of years experience the same chunk of history and craft part of their worldview around those sociological events. For instance, generations who were introduced to phones before [caller ID was invented in 1988](https://www.nytimes.com/1990/02/11/nyregion/caller-id-stirs-debate-on-phone-privacy.html#:~:text=The%20service%2C%20known%20as%20Caller,now%20spreading%20throughout%20the%20country.) may feel it’s appropriate to sign off of emails and even text messages with their names. While generations born after 1988 may feel it’s not needed. Now, before we get carried away, it’s important to note that generations are determined through consensus.[3](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn3) Dates and names are proposed, and, over time, people come to a general understanding of a generation. That’s why there will always be cuspers, or people born at either end of a generation, who have characteristics of both groups.[2](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn2) ## Traditionalists The Silent Generation, or Traditionalists, are those people born between 1928 and 1945. They are currently between 77 and 94 years old [4](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn4) and make up 2% of the U.S. labor force.[1](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn1) When it comes to communication, Traditionalists prefer that it be written and that it come from an authority figure,[5](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn5) whether that’s ensuring information is coming from a trusted public figure or health care providers themselves. ## Baby Boomers Baby Boomers were born between 1946 and 1964. As of 2022, boomers are 58 to 76 years old[4](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn4) and make up 25% of the workforce.[1](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn1) This generation likes their communication to be personalized[5](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn5) and direct.[1](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn1) They value personal relationships with their providers[2](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn2) and appreciate printed mailers or even small, in-person presentations.[6](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn6) ## Generation X Gen X is made up of people born between 1965 and 1979 and are 42 to 57 years old.[4](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn4) While this generation previously took up 50% of the labor force, they now make up 33%.[1](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn1) Gen Xers’ communication preferences can be summed up in one word: efficient. This generation wants communication that is to the point and contains strong visuals.[5](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn5) A great way to do this is with websites that have direct links to resources or emails with graphics. ## Millennials One of the largest groups of people within the workforce is the Millennials, born between 1980 and 1996. Also known as Gen Y, this generation is 26 to 41 years old[4](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn4) and makes up 35% of the U.S. workforce.[1](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn1) Millennials prefer communication that is received through technology[5](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn5) and is convenient.[7](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn7) For instance, text messages, a website, or social media. They want ample amounts of accessible information and usually seek out peer advice.[3](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn3) ## Generation Z Gen Z is starting to enter the workforce now. This generation is defined by people born between 1997 and 2012. People in this generation are 10 to 25 years old[4](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn4) and, at 5%, make up a little bit more of the workforce than Traditionalists.[1](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn1) > Most of the workers in this generation are still on their parent’s health care plan, and, therefore, most of Gen Z gather information about benefits from their parents.[8](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn8) While Gen Z is said to be the most tech-savvy generation,[8](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn8) this doesn’t mean their preferred mode of communication is always online. When it comes to their professional lives, surprisingly, they [prefer face-to-face communication](https://soar.wichita.edu/bitstream/handle/10057/18832/t20008_Bredbenner.pdf?sequence=1&isAllowed=y). For digital modes of communication, [Gen Z favors text messages or email over social media](https://soar.wichita.edu/bitstream/handle/10057/18832/t20008_Bredbenner.pdf?sequence=1&isAllowed=y). This stems from their desire to [keep their personal and professional lives separate.](https://soar.wichita.edu/bitstream/handle/10057/18832/t20008_Bredbenner.pdf?sequence=1&isAllowed=y) The truth is, there isn’t one channel that’s liked by every generation. Baby Boomers might like to attend a webinar, while Gen X would rather browse a website when they have the time. The key to this problem is to communicate to your employees through multiple channels and allow them to engage in the mode that best suits them.[5](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftn5) We’re proud to work with organizations that value their people. If you want to learn more, [we’d love to talk](https://4249962-hs-sites-com.sandbox.hs-sites.com/contact-us). [1.](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftnref1) [pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/](https://www.pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/) [2.](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftnref2) [advising.ucsc.edu/advisers/forum/docs/2014/WB-Comm%20Across%20Generations%20Diversity%20Inclusion.pdf](https://advising.ucsc.edu/advisers/forum/docs/2014/WB-Comm%20Across%20Generations%20Diversity%20Inclusion.pdf) [3.](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftnref3) [pewtrusts.org/en/trend/archive/winter-2018/how-are-generations-named](https://www.pewtrusts.org/en/trend/archive/winter-2018/how-are-generations-named) [4.](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftnref4) [beresfordresearch.com/age-range-by-generation/](https://www.beresfordresearch.com/age-range-by-generation/) [5.](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftnref5) [adp.com/spark/articles/2016/03/from-baby-boomers-to-millennials-how-to-talk-benefits.aspx](https://www.adp.com/spark/articles/2016/03/from-baby-boomers-to-millennials-how-to-talk-benefits.aspx) [6.](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftnref6) [cdc.gov/workplacehealthpromotion/initiatives/resource-center/pdf/WHRC-employee-engagement-multigenerational-508-h.pdf](https://www.cdc.gov/workplacehealthpromotion/initiatives/resource-center/pdf/WHRC-employee-engagement-multigenerational-508-h.pdf) [7.](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftnref7) [digitaljournal.com/life/boomers-gen-xers-millennials-gen-z-healthcare-expectations/article/497028](https://www.digitaljournal.com/life/boomers-gen-xers-millennials-gen-z-healthcare-expectations/article/497028) [8.](https://www.segalbenz.com/blog/engage-all-generations-in-your-workforce#_ftnref8) [harvardpilgrim.org/hapiguide/generation-employee-benefits/](https://www.harvardpilgrim.org/hapiguide/generation-employee-benefits/).   --- ## Read Next - [Learn More About Your Audience with Online Focus Groups](https://segalbenz.com/blog/online-focus-groups-better-understand-audience) - [Making Personalized Benefits Communication Easy to Access](https://segalbenz.com/blog/personalized-benefits-communication-easy) - [Soliciting and Listening to Employee Feedback Is Crucial to Engagement](https://segalbenz.com/blog/employee-opinions-are-key-to-benefits-program-engagement) ### Work with Us We partner with organizations that value their people first. [Let’s talk.](https://segalbenz.com/contact-us-form?hsLang=en) ![Bella Giannetti](https://segalbenz.com/hubfs/BellaGiannetti.jpg) [Bella Giannetti](https://segalbenz.com/blog/author/bella-giannetti) Bella Giannetti is an Associate who helps create, manage, and deliver targeted, thoughtful employee communications for several large clients. ![Lenovo client story banner](https://segalbenz.com/hs-fs/hubfs/Lenovo-tile-770x770-1.png?width=400&height=400&name=Lenovo-tile-770x770-1.png) Client Stories Learn how we help our clients achieve results. [ Go to client stories ](https://segalbenz.com/client-stories) Sign Up for Our Email Stay up to date with the latest in HR and benefits communications. [ Subscribe now ](https://segalbenz.com/email-alert-signup-form) Resources on Demand Check out our library of resources—free to download! [ Explore resources ](https://segalbenz.com/resources)