--- title: How to Create a Health and Communication Strategy That Opens Your Digital Front Door description: Learn how to create a health and communication strategy that opens your digital front door so that you can reach your people where they are. image: https://segalbenz.com/hubfs/SB-Blog-IFEBP_110321_web-2.png --- ![](https://segalbenz.com/hs-fs/hubfs/SB-Blog-IFEBP_110321_web-2.png?width=300&name=SB-Blog-IFEBP_110321_web-2.png) [Laura Hensley](https://segalbenz.com/blog/author/laura-hensley-editorial-manager) November 11, 2021 1 min read # How to Create a Health and Communication Strategy That Opens Your Digital Front Door [Previous post ](https://segalbenz.com/blog/five-behavioral-nudges-boost-retirement-planning-engagement) [Next post ](https://segalbenz.com/blog/financial-security-scorecard) - [**](http://www.linkedin.com/shareArticle?url=https://segalbenz.com/blog/how-to-create-a-health-and-communication-strategy-that-opens-your-digital-front-door&title=How%20to%20Create%20a%20Health%20and%20Communication%20Strategy%20That%20Opens%20Your%20Digital%20Front%20Door) COVID-19 has shifted consumers’ expectations regarding how they access health care. As virtual health care evolves, organizations have an opportunity to make the most of their digital tools and services. This is a digital front door, and by opening it to participants, you can extend health care access beyond a provider’s facilities, reaching patients where they live and supporting them along various points in their health care journey. This not only expands access to care but also improves productivity and drives engagement. Josh Meyer, Senior Consultant, started looking into the concept of the digital front door in 2021. “I wasn’t familiar with the digital front door at first, but I have been working on making the benefits experience a consumer experience for participants, providing them with tools, control, and information across a variety of channels for a long time. After presenting the webinar, *Building an Effective Digital Health & Communication Strategy*, for the IFEBP’s Outlook for Health Care 2021 and Beyond conference in April 2021, I wrote this article on the same topic, exploring it a little further.” (Josh has also hosted a [Segal Benz webinar](https://insights.segalbenz.com/2021-effective-digital-health-communication-strategy-webinar?hsCtaTracking=a90e5fc4-2298-4cf5-8d06-c65ecf50b6c7%7C4201a69d-d31b-4b2b-8ce1-b62884c09904) on the same topic.) The digital front door is a deliberate, strategic approach. It provides patients the kind of flexibility and convenience they’ve never experienced in health care before—online self-scheduling, mobile pre-registration and check-in, web and mobile payments, automated reminders for follow-up appointments, and so much more. It’s the difference between having to set a reminder to call the clinic when it opens and the ability to schedule an appointment whether it’s the middle of the night, after hours, or on the weekend. Learn how you can open your digital front door to your people. Check out Josh’s [IFEBP article for how-to tips on building your digital health and communication strategy](https://www.segalbenz.com/sites/default/files/Oct21%20Meyer.pdf). We're proud to work with organizations that value their people. If you want to learn more, [we’d love to talk](https://4249962-hs-sites-com.sandbox.hs-sites.com/contact-us).   --- ## Read Next - [Why Your Communications Strategy May Need a COVID-Related Upgrade](https://segalbenz.com/blog/research-statistics-guide-communications-strategy) - [2 Universities Show Behavioral Nudges That Work](https://segalbenz.com/blog/economic-incentive-university-case-studies) - [Communications Stand Out with Headlines That Rhyme](https://segalbenz.com/blog/Rhymes-improve-message-comprehension) ### Work with Us We partner with organizations that value their people first. [Let’s talk.](https://segalbenz.com/contact-us-form?hsLang=en) ![Laura Hensley](https://segalbenz.com/hubfs/LHensley.png) [Laura Hensley](https://segalbenz.com/blog/author/laura-hensley-editorial-manager) Laura Hensley, Senior Writer and Editorial Manager, is an award-winning writer and advocate for the reader. She works with some of our largest clients. ![Lenovo client story banner](https://segalbenz.com/hs-fs/hubfs/Lenovo-tile-770x770-1.png?width=400&height=400&name=Lenovo-tile-770x770-1.png) Client Stories Learn how we help our clients achieve results. [ Go to client stories ](https://segalbenz.com/client-stories) Sign Up for Our Email Stay up to date with the latest in HR and benefits communications. [ Subscribe now ](https://segalbenz.com/email-alert-signup-form) Resources on Demand Check out our library of resources—free to download! [ Explore resources ](https://segalbenz.com/resources)