Today marks the 10th annual celebration of National Employee Benefits Day. Over the last decade—and certainly since I started working in employee benefits in 1999—a lot has changed.
Most notably, in that short time, employers have moved almost completely away from paternalistic approaches in health care and retirement, putting tremendous responsibility on employees to make complex decisions and plan their own futures.
However, it’s more important than ever that employers not only provide programs that support employees’ health and financial security, but also invest in educating people and supporting them to make good decisions. Strong, clear benefits communication is a big part of making those programs successful.
Since originally publishing our white paper in 2010, our ingredients for successful benefits communication have been used by thousands of companies. In our newly updated version, Creating Results with Benefits Communication, we have laid out our proven three-step process for effective communication. I encourage you to download it today.
If you follow these steps, I’m confident you’ll be able to accomplish more with less effort. Your communications—and in turn, your benefits programs and your employees—will succeed.
Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.
