Learn a sure-fire formula for HSA success: Join our Master Class webinar today

There’s no denying that the curve of health care history is bending toward high-deductible health plans (HDHPs) and health savings accounts (HSAs). Already, more than 15 million Americans are currently enrolled in HDHPs, and 7.2 million have an HSA.

Those numbers are only going to grow. 80% of large employers currently offer an HDHP—15% of them have it as the only health plan option. If trends continue, the remaining 20% will follow suit.

Offering an HDHP isn’t the hard part. Making it effective—for you and your employees—is where the real work is. Doing so takes a combination of smart plan design and smart communication. We've mastered that formula over the last decade, and we're delighted to share it with you in part three of our Benefits Communication Master Class, “Building engagement: Making HDHPs and HSAs a success.” Join us today at 11am PT to learn how—with lots of time for Q&A.

Think more than 50% enrollment in an HDHP with HSA is impossible? It isn't—and we'll show you how to get there! Whether you’re preparing for a year-one launch or are working toward growing engagement and enrollment in an existing plan, you can put our strategies to work for you.

Jen will lead the session, which will cover everything that will make your consumer-driven plans a success, from plan design through to enrollment and ongoing communication. Gain tips for helping people choose plans, understand the features of their plans and use their HSAs properly. You’ll also learn how to position HSAs as a financial benefit and help target messages to get the right behaviors.

We look forward to you joining us today and the remaining two parts of the Master Class series, running through July 10.

In case you missed them, you can download slides and recordings for the first two sessions here.