According to a joint study from the University of Pennsylvania and MIT, companies that make data-driven decisions perform up to 6% better than those that don’t. However, at a recent HR analytics conference, all but one of 150 practitioners rated themselves at a level two or three (out of 10) for their understanding of data and how to use it.
Data doesn’t have to be a four-letter word—not a negative one, anyway. HR/benefits professionals in particular are sitting on mountains of employee data that other companies would love to get their hands on—key information about what workers need, want and use.
Yet, few companies harness that data to improve the effectiveness of their communications. Learn how today in part four of our Benefits Communication Master Class, “Data drives decisions: Segmenting and targeting benefits communication.” (11–12 PT) In this webinar, Jen will teach you how to use data in combination with focus groups and employee interviews to better understand your employees’ needs and better position your communication.
She’ll also cover the landscape of targeted messaging, from simple versioning techniques to sophisticated personalization. No matter the size of your company or budget, you’ll leave with methods to better connect with your employees.
Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.
%20for%20their%20understanding%20of%20data%20and%20how%20to%20use%20it.%20Data%20doesn’t%20have%20to%20be%20a&p[url]=https://segalbenz.com/blog/learn-use-your-data-drive-communication-results-join-today-s-master-class&p[images[0]=https://f.hubspotusercontent10.net/hubfs/4249962/sb-blog-default-feature_r01vQ-1-1200x680.png){kind=link}
