---
title: "Let communication unlock your HSA’s true potential: Join our Master Class for the keys | Segal Benz"
description: Learn how to make HDHPs and HSAs successes by building employee engagement in our 2015 Benefits Communication Master Class.
image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png
---

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[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) March 10, 2015 1 min read

# Let communication unlock your HSA’s true potential: Join our Master Class for the keys

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You implement a consumer-directed health plan with a health savings account for many reasons—to combat cost increases, share the burden of those increases more fully with employees, help employees and families be better health-care consumers. All sound reasons, but none will come to fruition without thoughtful plan design and effective communication.

With our strategic help to craft its enrollment communications campaign Adobe Systems was able to combine all of those necessary ingredients to [achieve 70% HSA enrollment](https://segalbenz.com/our-work/case-studies/adobe) in 2014; the same can be true for your organization.

In the third session of our [2015 Benefits Communication Master Class](https://segalbenz.com/benefits-communication-master-class), “Building engagement: Making HDHPs and HSAs a success,” learn not only the formula for getting good enrollment in high-deductible health plans (yes, there is one!) but also how to sustain engagement throughout the year.

Gain valuable tips to:

- Help employees choose plans.
- Understand plan features.
- Use their HSAs properly. 
- Position HSAs as a financial benefit.
- Target messages to achieve positive health care spending—and saving—behaviors.

![](https://segalbenz.com/hubfs/Imported_Blog_Media/hrci_afc_preapprovedseal_2015-Jan-06-2022-08-57-06-74-PM.jpg)Also, if you’re interested in continuing education, this session is approved for 1 (HR General) recertification credit hour toward PHR, SPHR and GPHR recertification through the [HR Certification Institute](http://www.hrci.org).*

[Register now](https://attendee.gotowebinar.com/register/3642306353667454978) for “Building engagement: Making HDHPs and HSAs a success,” and [learn more about the entire Master Class series.](https://segalbenz.com/sites/default/files/BC_masterclass_promo_flyer-3.pdf)

* *The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.*

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[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader)

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.

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