---
title: Make them count | Segal Benz
description: "Our new White Paper “Make them count: Four reasons investing in benefits communication can help you retain employees and lower costs” is out."
image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png
---

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[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) December 10, 2008  < 1 min read

# Make them count

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### New White Paper Shows Value of Benefits Communication

Our new White Paper “Make them count: Four reasons investing in benefits communication can help you retain employees and lower costs” is out.

[![](https://segalbenz.com/hubfs/Imported_Blog_Media/Picture_1_small-1.png)](https://segalbenz.com/hubfs/Imported_Blog_Media/Picture_1_x_large-1.png)In times like these, it is tempting to cut your communications budget even as you’re cutting programs. But, uncertain times are just when companies should be communicating more—especially about the programs that can help their employees through the tough times.

This white paper helps you understand the four key reasons why investing in strategic benefits communication helps you do more with less. You’ll also learn 12 key ingredients of an effective employee communication strategy.

[![](https://segalbenz.com/hubfs/Imported_Blog_Media/PDF-download-icon-Jan-06-2022-08-49-36-83-PM.png)Download it here.](https://segalbenz.com/resources)

I’ll be talking with Employee Benefit News on their January 14 Webinar on the same topic. Details coming soon.

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[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader)

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.

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