Listen in as Jenny Schuster, SVP – Communications Leader, and Kaulen Taylor-Pickell, VP, Communications and Insights, Innovations, and Impact Leader, share their insights on AI, the future of work, and the new era of employee communications.
Key Takeaways
Employees’ expectations of HR and benefits communications are rapidly changing as they use generative AI tools like ChatGPT and Copilot in their daily lives. They’re looking for more personalized, natural language interactions and on-demand 24/7 support.
Organizations can use generative AI tools to create and deliver HR and benefits communications that meet these expectations—reaching more people with more highly relevant content.
Digital AI assistants can further improve the HR and benefits experience by giving employees a more personalized, human-like level of guidance and support in real time, around the clock.
Segal Benz has found that many clients and employees are responding positively to AI assistants that don’t require HRIS data integrations to deliver a tailored experience. When conversing with these assistants, the user gets to decide which personal info to share. And no data or chat history is saved between sessions.
As organizations start to adopt AI, it’s important to have a strong foundation of governance and risk management policies and practices, including relevant training for users. Ensuring that PII, PHI, and confidential and proprietary data don’t make it into public-facing AI tools is critically important for all organizations and users.
Laura Hensley, Senior Writer and Editorial Manager, is an award-winning writer and advocate for the reader. She works with some of our largest clients.
