---
title: "Strengthen Your Benefits Communication: 5 Steps to Driving Engagement and Getting Results | Segal Benz"
description: Eight seconds. That’s how long you have to grab people’s attention before they start to tune you out. Taking a page from best practices for marketing, our newest resource, Strengthen Your Benefits Communication, shows you how to capture attention and drive engagement.
image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png
---

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[Admin](https://segalbenz.com/blog/author/admin) January 26, 2016 1 min read

# Strengthen Your Benefits Communication: 5 Steps to Driving Engagement and Getting Results

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Eight seconds. That’s how long you have to grab people’s attention before they start to tune you out. Taking a page from best practices for marketing, our newest resource, [“Strengthen Your Benefits Communication: How Using Marketing Techniques Drives Benefits Participation, Engagement, and Behavior Change”](http://community.virginpulse.com/thinklikeamarketer-benz), shows you how to capture attention and drive engagement.

After working with Virgin Pulse on [the ROI of Wellbeing](http://www.benzcommunications.com/resources/the-why-behind-well-being-building-a-strong-and-strategic-business-case-for-employee-well-being-programs), we were delighted to partner with them again to create this white paper. It outlines a straightforward five-step process, along with some simple marketing techniques, to help get your communication campaign noticed and drive the results you seek.

See how any benefits/HR professional can create and execute a successful strategy using these five steps:

1. **Define your goals**—determine what meaningful outcomes you’re looking for and how to measure them.
2. **Know your audience**—use the data you have to understand whom you are communicating with.
3. **Develop key messages, visual concepts, brand** (as needed)—leverage the best practices we provide, and create key messages and concepts targeted to your audience.
4. **Determine the right mix of media**—reach your audience using the right channels based on your audience and what you need to accomplish.
5. **Execute and measure**—develop your communication plan, project manage, and execute.

Before you’re presented with your next HR communication challenge, be sure to download the [Strengthen Your Benefits Communication](http://community.virginpulse.com/thinklikeamarketer-benz) white paper to learn more about how this process drive benefits participation, engagement, and behavior change.

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