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Jennifer Benz February 17, 2016 1 min read

Webinar 3/9! A deep dive into our 2016 Employee Benefits Predictions

Please join us on March 9 at 11 A.M. Pacific Time for our 2016 Employee Benefits Predictions Webinar.

Jen will be joined by IA HR founder Mark Stelzner, and Paychex employee wellness guru Bob Merberg, for an energetic conversation about our 6 Employee Benefits Predictions for 2016 and the implications of each for benefits leaders. They will cover these topics with plenty of time for audience Q&A:

1. More focus on benefits

Benefits have been center stage since before the Affordable Care Act passed in 2010. But now the spotlight is on benefits that demonstrate employers care about their employees—a key differentiator that forward-thinking companies are emphasizing to keep their top talent.

2. One size fits one

Responding to an increasingly diverse workforce, benefits programs will become more focused—empowering employees to engage with programs perfectly tailored to meet their needs.

3. Benefits meet product marketing

To stay competitive, employers will start to treat employees like consumers, and benefits communication like product marketing.

4. Health care will continue to be sexy—and messy

Health care will continue to be a magnet for venture capitalists and others who are capitalizing on the development of apps for transparency tools, electronic health records, genomics and services that bring care into your home, among others.

5. Financial wellness comes to the forefront

Recognizing that for many—if not most—employees, financial stress carries more of a burden than physical ailments, employers are getting into the financial wellness game.

6. We will (slowly) give up on the idea of consumer health care

Because Americans still don’t have the health care confidence and literacy they need to navigate the complex health care environment, leading talent-focused employers will push the “directed consumer” model to the forefront. This means they’ll put in place services and resources that will take the stress of decision making out of employees’ hands.

You won’t want to miss this preview of the year’s coming benefits attractions—or your opportunity to ask what they mean for your employees.


Register today

Jennifer Benz

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.