--- title: Webinar on Choosing Wisely employer toolkit for benefits communication is live! | Segal Benz description: Jen and Melanie led a webinar last week about the Choosing Wisely initiative and employer toolkit. The slides and recording from the webinar are now available for download. image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png --- ![sb-blog-default-banner_r01vP-1-2000x1134](https://segalbenz.com/hs-fs/hubfs/sb-blog-default-banner_r01vP-1-2000x1134.png?width=300&name=sb-blog-default-banner_r01vP-1-2000x1134.png) [Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) September 12, 2013 1 min read # Webinar on Choosing Wisely employer toolkit for benefits communication is live! [Previous post ](https://segalbenz.com/blog/irs-recognizes-same-sex-marriages-hhs-outlines-employer-appeals-under-aca-and-dol-cracks-down) [Next post ](https://segalbenz.com/blog/ira-sticker-shock-aca-rests-shoulders-young-and-how-obesity-disease-affects-employers-3-things) - [**](http://www.linkedin.com/shareArticle?url=https://segalbenz.com/blog/webinar-choosing-wisely-employer-toolkit-benefits-communication-live&title=Webinar%20on%20Choosing%20Wisely%20employer%20toolkit%20for%20benefits%20communication%20is%20live!) When your doctor says jump, your first instinct is probably to ask how high and to immediately begin hopping around with gusto. You care about your health and probably aren’t in a position to gauge the importance of that test that your doctor recommended. Unfortunately, all that collective jumping is causing some major turbulence in our health care system. The Institute of Medicine estimates that up to $750 billion, or 30% of health care spending in the US, is wasted on unnecessary services. Enter [Choosing Wisely® ](http://www.choosingwisely.org/), a high-impact initiative led by the ABIM Foundation and Consumer Reports that aims to promote open dialogue between doctors and patients (for more info, check out [our previous blog post on the initiative](https://www.benzcommunications.com/our-work/case-studies/choosing-wisely-campaign-gets-employees-engaged-health-care-decisions) and [this press release](https://connect.nationalalliancehealth.org/home)). We love this campaign and were honored to work with the National Business Coalition on Health and the Pacific Business Group on Health in creating an employer toolkit to spread the word. Why the focus on employers? Studies show that the average American gets most of her health care info from her employer, so this is the best way to reach the most people and have the greatest impact. Last week, fellow Benzer Melanie Finucane and I led a webinar with PBGH about the toolkit. You can download the webinar slides and recording for free. I will also be speaking about the toolkit at the [NBCH 18th Annual Conference: *Health Care Transformation: Accelerating Purchaser Strategies*](http://www.nationalalliancehealth.org/home) on November 18th  in Scottsdale, Arizona. The free Choosing Wisely toolkit includes ready-to-send articles like *Three health care treatments you may not need* and *Four things that would surprise you about health care*. The kit also contains blog posts, tweets, timelines and tip sheets that employers can easily implement and distribute (just tweak and send!)—all geared toward a wide audience. Because smarter health care spending has a domino effect of savings through the individual, corporate, and national levels. For more details on the toolkit, [check out our previous blog post](https://www.benzcommunications.com/blog/choosing-wisely-employer-toolkit-now-available-your-benefits-communication). You can also [download the full toolkit on our Resources page](https://insights.benzcommunications.com/choosing-wisely-toolkit?hsCtaTracking=dc717ad8-ebf1-4d5d-a5ca-643ef87ea2ba%7C195ec9ad-ceb8-4170-ad12-c66a25550f1c). ### Work with Us We partner with organizations that value their people first. [Let’s talk.](https://segalbenz.com/contact-us-form?hsLang=en) ![Jennifer Benz](https://segalbenz.com/hubfs/Jen%20Benz-2017.jpg) [Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry. ![Lenovo client story banner](https://segalbenz.com/hs-fs/hubfs/Lenovo-tile-770x770-1.png?width=400&height=400&name=Lenovo-tile-770x770-1.png) Client Stories Learn how we help our clients achieve results. [ Go to client stories ](https://segalbenz.com/client-stories) Sign Up for Our Email Stay up to date with the latest in HR and benefits communications. [ Subscribe now ](https://segalbenz.com/email-alert-signup-form) Resources on Demand Check out our library of resources—free to download! [ Explore resources ](https://segalbenz.com/resources)