AI tools and platforms are quickly becoming the front door to the employee benefits experience. And that means AI trust and transparency are more important than ever. This session explores how benefits teams are trying to build confidence in AI-powered experiences by combining behavioral science insights with practical strategies for human oversight, ethical use, and clear communication.
In this session, you’ll learn how to design workflows that balance automation with empathy, and you’ll review examples of how AI assistants have improved employee engagement and reduced HR load. You’ll leave with a best-practice checklist for managing transparency and trust in AI-enabled benefits communication.
Speakers:
Jen Schuster, SVP Communications Leader, Segal Benz
Celeste Parker, Director of Employee Benefits, Costco
