May 13–15, 2025 — Silicon Valley Employers Forum 2025 Global Benefits Conference

Session: Internal Brands: Why They Matter and How to Build Them Globally

Date: May 13–14, 2025

Time: 9:10–9:55 a.m. PT

Location: San Jose Marriot, San Jose, California

Register

Mass marketers have long understood the importance of strong brand identities. Likewise, organizations that value their people, culture, and benefits invest in building their internal brands too. Strong internal brands help organizations garner employees’ attention and better engage them in their programs.

In this session, Bridget O’Meara, VP and Senior Consultant at Segal Benz, and Dana Shay, Director of Global Benefits at AMD, will discuss how they led the implementation of a new global Total Rewards brand, tightly aligned with their external brand, across 35+ countries and 30,000 employees.

Speakers:

• Bridget O’Meara, VP and Senior Consultant, Segal Benz
• Dana Shay, Director of Global Benefits, AMD

Segal Benz is a proud sponsor of SVEF.