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October 1, 2025 – The Conference Board

Webinar:  Benefits Communication and Employee Engagement: Building an Internal Brand That Grabs Attention  

Date:  Wednesday, October 1, 2025 

Time:  3–4 p.m. ET  

Register

A compelling internal brand can elevate your total rewards strategy and boost employee engagement on a global scale. In this webinar, hear how we teamed up with tech giant AMD to develop actionable strategies that grab employees’ attention, drive participation in global benefits programs, and strengthen the organization’s culture. Tap into real-world examples, and gain insights to maximize the impact of your total rewards initiatives through effective internal branding.

You’ll learn:

  • How to launch a unified internal brand that drives engagement
  • The importance of selecting the right partner, with real insights from the six-step process implemented by Segal Benz that drove AMD’s success
  • How leveraging a unified Total Rewards brand can help your organization support and amplify strategic initiatives, including benefits enrollment, time off, and mental health program launches

Speakers:

  • Bridget O’Meara, Vice President, Senior Consultant, Segal Benz
  • Dana Shay, Global Benefits Director, AMD