Driving Employee Engagement With Gamification

Synopsys is a high-tech company focused on silicon chip design, verification, IP integration, and application security testing. Over the last 30-plus years, its business has evolved from silicon to software design, which, in turn, has changed its employee demographics. Historically, the company attracted mid-career hires, but as its business has evolved, its workforce demographics have also expanded to include recent college grads who want to pursue software design. 

We’ve been honored to partner with Synopsys since 2014 to help the company keep employees well informed about and interested in their benefits, and to tackle key challenges. When the team noticed that recent acquisitions were shifting the demographics of the company’s U.S. workforce, they doubled down on efforts to engage employees around saving, planning, and investing for retirement. Not only did they seek to teach early-career employees about the basics of their 401(k) plan, but they also wanted to highlight a few of the more challenging topics that could help more savvy investors build their savings, such as in-plan Roth conversions and their after-tax implications. While much of this information was already on the company’s benefits website, the team wanted to pique interest in a fun and nontraditional way—a challenge we couldn’t resist!