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May 24, 2023 – 2023 NAAAHR National Conference 25th Anniversary

The Future of HR & DEI: People, Power, and Process

Session: Communications Master Class

Date: Wednesday, May 24, 2023

Time: 1:30–2:30 p.m. ET

Location: Hilton Baltimore Inner Harbor, Baltimore, Maryland

With all the messages competing for your employees’ limited attention, how do you unlock engagement? By cutting through the noise with a top-notch benefits communications game plan. As an HR professional, employee engagement is one of your top priorities—and biggest challenges. In this session, you will:

  • Learn how to lay the groundwork for an effective communications strategy
  • Understand the essentials for marketing your benefits programs successfully
  • Explore ways to maximize your communications budget and leverage vendor partners


  • Celerie White, VP Communications Consultant, Segal Benz