---
title: April 23, 2024 – State and Local Government Benefits Association (SALGBA) 2024 National Conference
description: "April 23, 2024 – State and Local Government Benefits Association (SALGBA) 2024 National Conference; Benefits Communications: Changing Your Strategy to Reach All Your Employees"
image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png
---

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# April 23, 2024 – State and Local Government Benefits Association (SALGBA) 2024 National Conference

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**Session:** Benefits Communications: Changing Your Strategy to Reach All Your Employees

**Date: **Tuesday, April 23, 2024

**Time: **11–11:45 a.m. ET

Location: Omni Louisville Hotel, Louisville, Kentucky

**[Register](https://web.cvent.com/event/ca69b02f-b87c-4a0b-9b4d-3ffc9d2e71bf/summary)**

Benefits matter more today than they did before the pandemic. Organizations need to consider the diverse populations within their organization and develop a communications strategy that helps reach the right people, at the right time, in the right way. For many organizations, this has meant moving in-person events and conversations online. In this session, you’ll learn how the State of Rhode Island successfully changed from traditional benefits fairs to a virtual hub to promote their benefits and educate employees about their plans.

**Speakers:**

- Laura Hanford, VP Senior Consultant, Segal Benz
- Paula Cofone, Deputy Personnel Administrator, State of Rhode Island

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