March 20, 2025 — AI and Employee Benefits Communication: What’s Working Now and What’s Ahead

Session: AI and Employee Benefits Communication: What’s Working Now and What’s Ahead

Date: Thursday, March 20, 2025

Time: 11 a.m.–noon PT, 2–3 p.m. ET

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AI is revolutionizing benefits communications by making it easier than ever to reach people with impactful content that’s clearer, more engaging, and personalized. In short, it can help you create communications that help employees better understand and use their benefits.

Join Jen Benz, SVP, and Cassandra Roth, Senior Consultant, at Segal Benz, as they discuss:

• The role of AI in enhancing benefits communications through clearer, more engaging, and personalized content
• Leveraging technology to improve employees’ comprehension and utilization of their benefits
• Enhancing the employee experience with AI-driven chatbots
• Using emerging technologies to engage individuals with diverse learning styles and communication preferences
• Collecting participant feedback and developing content using AI

Speakers:

• Jen Benz, SVP Growth and Innovation
• Cassandra Roth, Senior Consultant