Positioning HSAs as a Must-Have Benefit
Webinar
Health savings accounts (HSAs) have become a critical component of a modern benefits package, yet many employees and even employers still don’t fully understand their long-term value.
In this session, Segal Benz Senior Communications Consultant, Jillian Roth, is joined by UMB Healthcare Services VP Marketing Manager, Mark Cordes, to discuss how we work together to craft compelling messages that drive employer adoption and increase employee engagement. They explore emerging trends in benefits communication, data-driven storytelling techniques, and best practices for positioning HSAs as an essential financial and health care tool.
In this webinar, you’ll learn about insightful strategies to:
- Craft a clear and compelling narrative.
- Leverage data to tell a powerful story.
- Address common misconceptions.
- Use current trends in communicating about HSAs and other benefits.
- Build a strong employer-provider partnership.
This webinar was previously recorded. View the full transcript below.