---
title: "CFO Cheat Sheet part #1: Benefits are tied to the big picture | Segal Benz"
description: We know benefits are tied to the big picture—job satisfaction, loyalty, why employees come to your company and why they stay. And, it is benefits communication that can turn an under-appreciated benefits program into something employees and their families will rave about. But, leaders and executives are not always easily convinced about the value of benefits—or why they should
image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png
---

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[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) April 4, 2011  < 1 min read

# CFO Cheat Sheet part #1: Benefits are tied to the big picture

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We know benefits are tied to the big picture—job satisfaction, loyalty, why employees come to your company and why they stay. And, it is benefits communication that can turn an under-appreciated benefits program into something employees and their families will rave about. But, leaders and executives are not always easily convinced about the value of benefits—or why they should be investing in effective benefits communication.

Give us five days to show you—and them—why. Every day this week, we’ll release a cheat sheet to help you convince even the most skeptical CEO or CFO why it makes sense to invest in benefits communications.

See the first one below. And, tell us, why do you invest?

![](https://segalbenz.com/hubfs/Imported_Blog_Media/Benz-CFO-Tip-Sheet-1_large.png)

Please visit our [free resources page](https://segalbenz.com/resources) to download this tip sheet.

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[Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader)

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.

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