A recent survey from the National Business Group on Health finds that, although employees want to improve their health, the demands of work and personal life and overall stress make it difficult to meet their goals.
And, of course, communication plays an important role:
From the press release: ”Our survey amply demonstrates that employer health plan offerings and communications catalyze employee health improvement efforts,” stated Ms. Darling. “Employers can strengthen their impact on employee health efforts to reduce costs by identifying and addressing the real or perceived barriers to utilization of wellness and health improvement services, and continuing to drive the conversation about the importance of using health services effectively.”
Employers can do a lot to help employees understand how programs work and reach their health and wellness goals. This open enrollment season, be sure to promote benefits that are under-used by employees (especially things like the FSA that helps employees save money and the EAP which can help with financial stress) and make it easy for them to take action with health and wellness programs.
See our Last-Minute Enrollment Tips for specific ways to promote those plans.
Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.