--- title: Great illustration of big numbers | Segal Benz description: I’m always looking for good ways to illustrate big numbers. Health care costs for any company are a huge factor, but it is really hard to make any number with more than 5 zeros meaningful for employees. image: https://segalbenz.com/hubfs/sb-blog-default-feature_r01vQ-1-1200x680.png --- ![sb-blog-default-banner_r01vP-1-2000x1134](https://segalbenz.com/hs-fs/hubfs/sb-blog-default-banner_r01vP-1-2000x1134.png?width=300&name=sb-blog-default-banner_r01vP-1-2000x1134.png) [Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) September 30, 2008 < 1 min read # Great illustration of big numbers [Previous Post ](https://segalbenz.com/blog/new-metlife-tool-helps-with-benefits-decisions) [Next Post ](https://segalbenz.com/blog/enrollment-tips-featured-in-daily-diversion) - [**](http://www.linkedin.com/shareArticle?url=https://segalbenz.com/blog/great-illustration-of-big-numbers&title=Great%20illustration%20of%20big%20numbers) ### Blue Shield Advocacy Site Puts Uninsured in Perspective I’m always looking for good ways to illustrate big numbers. Health care costs for any company are a huge factor, but it is really hard to make any number with more than 5 zeros meaningful for employees. Blue Shield’s Let’s Shield California site puts the focus on California’s 6.7 million people without health insurance. The interactive site is simple and compelling by giving clear examples and surprising statistics like “40% of uninsured Californians have household income over $50,000.” The tool “How big is 6.7m?” gives five ways to understand just how big 6,700,000 is. From counting up that many people based on “Actors in LA” and the population of San Francisco to drawing a line of people across the state—even seeing how many seconds you can hold your breath. It is a great example of how powerful numbers can be when you give people a way to really understand them. [![](https://segalbenz.com/hubfs/Imported_Blog_Media/Blue_Shield_graphic_large-1.png)](https://segalbenz.com/hubfs/Imported_Blog_Media/Blue_Shield_graphic_x_large-1.png) ### Work with Us We partner with organizations that value their people first. [Let’s talk.](https://segalbenz.com/contact-us-form?hsLang=en) ![Jennifer Benz](https://segalbenz.com/hubfs/Jen%20Benz-2017.jpg) [Jennifer Benz](https://segalbenz.com/blog/author/jennifer-benz-svp-communications-leader) Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry. ![Lenovo client story banner](https://segalbenz.com/hs-fs/hubfs/Lenovo-tile-770x770-1.png?width=400&height=400&name=Lenovo-tile-770x770-1.png) Client Stories Learn how we help our clients achieve results. [ Go to client stories ](https://segalbenz.com/client-stories) Sign Up for Our Email Stay up to date with the latest in HR and benefits communications. [ Subscribe now ](https://segalbenz.com/email-alert-signup-form) Resources on Demand Check out our library of resources—free to download! [ Explore resources ](https://segalbenz.com/resources)