Happy Valentine’s Day! We thought about sending you chocolate, we thought about sending you flowers, we’d love to take you to dinner, but we realized there was something else we could give you that you’d love even more. And that’s our Social Media Starter Kit—for free. So we’re officially putting our Social Media Starter Kit on our Free Resources page!
Our Social Media Starter Kit is a detailed 43-page guide that shows you the ins and outs of blogs, social networks, video and other new media. In it, you’ll find expert advice from dozens of early adopters and our award-winning team, with tons of tips, best practices and ideas to help you navigate these powerful tools. In it, you’ll also find:
- The five most relevant social media tools for benefits communication: Don’t waste your time fumbling around with the latest fads. Use the tools your employees are using. Learn how to be part of the conversation that is already happening.
- A step-by-step how-to guide. We’ve done the tedious work to save you time. Learn how to set up your account through a visual guide. Also, get some tips on what not to do and best practices that you should follow.
- Excuses and myths you can ignore. There are plenty of naysayers, probably within your organization. Find out why they’re wrong—and then try not to snicker when they finally see it your way.
We believe that clear, concise, year-round communication is key to happy employees and successful companies. And social media is a great tool for feeding your employees bite-sized, easily digestible reminders and tips throughout the year. But in our experience, a lot of companies shy away from using social media. In our Inside Benefits Communication Survey, 83% of companies reported that they do not use social media. We see this as a missed opportunity to easily connect with employees where they already are—online.
Fortunately, our Social Media Starter Kit shows you how social media isn’t a scary, nebulous thing but rather an efficient, low-cost tool that you can’t afford not to be using. You can download our step-by-step guide on our Free Resources page. We hope you get started using social media as part of your benefits communication today!
P.S. Here’s another Valentine’s Day treat that’s sweeter than chocolate. $50 off the Super Early Bird rate for the HR Executive Health & Benefits Leadership Conference! Register before February 18th with the discount code BENZFRIEND.
