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Jennifer Benz November 15, 2012 1 min read

Why You Should Continue to Communicate to Your Employees After Enrollment

During open enrollment, your employees are reading and hearing a lot about the importance of using their medical plans, participating in wellness programs and staying ahead of illness.

And then open enrollment ends. Cue the chirping crickets.

Whether it’s fatigue, or just habit, too many employers stop communicating once enrollment is over. This, unfortunately, can be a momentum killer.

You hustled for months before enrollment to ensure your employees had all the information and tools they needed to make smart decisions. It worked. The majority of your employees are now talking about their benefits with their families.

Here are three reasons why you need to continue to communicate.

You’ve introduced programs or plans that may still be new to employees

Did you launch a consumer-directed health plan for the first time? Educate your employees about how it works and how to make the most of their Health Savings Account. Or maybe you introduced a new online wellness program? Let them know how to sign up, and talk to them about the benefits of participating. Your employees need to know more about these new programs or plans so that they can get the full value of these benefits.

Your employees expect bite-sized information

People want information that is actionable and easy to digest. Instead of sending your employees tons of messages once or twice during the year, sending smaller pieces in the form of reminders, tips and updates throughout the year makes this information much more useable.

You want to keep employees engaged

In our Inside Benefits Communication Survey, 78% of employers reported that their biggest challenge is keeping employees engaged year round. The only way to do this is to communicate throughout the year. As your ongoing communication continues, employees will come to expect and seek out guidance, tips, and resources from you.

Keep communicating, just as you have the past few months. Some of you may already have the tools and technology in place that makes year-round communication easier than ever—a benefits website outside the firewall, a blog, and social media. If you don’t have these resources available to your employees yet, consider them as an investment for next year. The payoff to employees and your organization will be great. And next year, when open enrollment starts to rear its head, you’ll be primed and ready to take it on.

Jennifer Benz

Jennifer Benz, SVP Communications Leader, has been on the leading edge of employee benefits for more than 20 years and is an influential voice in the employee benefits industry.