Communications Strategy

Your benefits and HR programs can be a powerful force in improving lives—but only if your people use them. Getting them to engage with your programs requires a clear strategy built specifically to achieve your organization’s goals. To build your communications strategy, we conduct an assessment of each of your current communications practices, measured against our 10 keys framework and provide strategic recommendations based on the outcome. Our 10 keys to successful benefits communications serves as a blueprint for assessing your current communications and prioritizing areas to address. We use the 10 keys in all our client engagements to ensure that you know where to invest your time and money and how to create game-changing communications strategies that deliver outstanding results.

Accelerating Impact with AI

As cutting-edge communication professionals, we’re also using AI-enabled tools and insights to help us zero in more efficiently on whom we need to reach and how. These tools help us accelerate strategy development, personalize messaging at scale, and optimize communications delivery, so we can focus more of our energy on the strategic and creative problem-solving our clients value most.

We also partner with clients who want to make their communications strategy more AI-forward—whether that means embedding conversational AI into employee-facing channels, using predictive analytics to refine messaging, or mapping their vendor ecosystem to ensure consistent, high-quality AI experiences across platforms.

What We Can Do for You

We take our clients through a rigorous but efficient strategy and planning process that includes:

Questioning and listening: We start by gathering as much data as we can about the employee audience and organization by reviewing all available demographic and plan participation data. We also highly recommend using AI-enabled listening and sentiment analysis tools, surveys, employee interviews, and focus groups to get a better understanding of audience psychographics, such as perceptions, preferences, and potential barriers to communication.
Defining goals: We work with our clients to determine the meaningful and measurable goals we’ll achieve so we know that we’ve created a successful campaign.
Defining audiences: Based on what we know about each audience through demographics, psychographics, and plan participation data, along with the goals we’ve established, we define distinct audience personas.
Mapping campaign tactics: We develop creative messaging and a targeted, tactical plan with clearly defined engagement paths for each audience persona.