Websites and Microsites

One of the most effective ways to communicate with your people throughout the year is with a benefits website—a single destination that is accessible anywhere and everywhere your people and their families could need it. It’s also a fantastic tool for recruiting new talent to your organization.

Your people want a great experience when searching for information about their benefits. Our job is to remove barriers and create consumer-grade experiences for your people. Your website needs to be organized properly, easy to navigate, and visually appealing. Line up these key elements, and you’ll have a winning digital channel that can be the foundation for your communications efforts.

What We Can Do for You

We envision, build, launch, and manage comprehensive benefits and HR websites for our clients. These websites create a compelling front door for your people and their families, marketing the benefits and rewards programs you offer to not only your workforce but to their dependents and prospective new hires—and by doing so, elevating your value proposition.

Many of our websites support global populations, with different sections for each country. The websites are updated throughout the year, keeping the content fresh and engaging, and always positioned to achieve our clients’ goals. And we often expand them to accommodate new topics and audiences.

Do you already have a benefits website? Make sure it’s working for your organization the way it should. Consider this statistic: 88% of online consumers are less likely to return to a site after a bad experience. If you’re unsure about the effectiveness of your website, we’ll analyze and make recommendations.

We use digital marketing techniques to draw your people in and equip them with important knowledge about their benefits, which they can use to improve their lives.