Websites and Microsites

How AI Is Reshaping Modern Websites

With the latest advances in generative artificial intelligence (AI), websites are becoming even simpler and more user-friendly. By embedding AI assistant technology (Segal Benz’s, your own, or your vendor’s) throughout your website or microsite, you can provide 24/7, personalized support to your people. Users just select a prompt or ask a question in their own words, and the assistant quickly and intuitively asks follow-ups and guides them to the best answer and source.

When AI is part of the experience, we ensure that it’s implemented safely and responsibly with privacy-first architecture, robust quality assurance, and real-time feedback and analytics. We support client- and user-directed levels of personalization on our sites, from open and anonymous to authenticated and HRIS data-driven, or somewhere in between.

We envision, build, launch, and manage comprehensive HR, total rewards, benefits, and well-being websites for our clients in all shapes and sizes, in the United States and globally, with and without AI.

We also encourage and support our clients to update their websites throughout the year, keeping the content fresh and engaging, reflective of user engagement, and always positioned to achieve your business’s and your people’s goals.

By embedding AI and/or other interactive tools into our sites, we can also deliver personalized nudges, on-demand decision support, and comprehensive multi-touch user journeys that guide and support your people in the moments and experiences that matter most.

Do you already have a benefits website?

Make sure it’s working for your organization the way it should. Consider this statistic: 88% of online consumers are less likely to return to a site after a bad experience. If you’re unsure about the effectiveness of your website, we’ll analyze and make recommendations.