AI and Interactive Engagement Solutions

The Power of AI

AI transforms communication from one-size-fits-all to one-to-one-at-scale. It enables:

• Faster feedback loops and real-time insights 
• Continuous, personalized engagement across channels 
• Simplified decision-making through conversational interfaces and modeling tools 

And it’s not just theory—in a recent study, employees using AI tools to navigate their benefits had much greater benefits understanding and much lower frustration. Meanwhile, 95% of organizations are using generative AI in 2025, up 12 percentage points from 2024.

At Segal Benz, we believe that the most powerful communications reach both the emotional and logical parts of the human brain. That’s what it takes to capture scarce attention, inspire curiosity, and motivate people to learn, choose, and act on what they need to thrive in work and life.

AI and interactive technology are uniquely suited to reach and engage people in this always-on, informationally saturated world we live in. They are the new essentials in any communications toolbox.

We use AI and interactivity not to replace human connection but to amplify it. These tools help us create experiences that are:

• Conversational and intuitive: tailoring your approach to your people’s needs, values, and starting points
• Personalized and relevant: tailored to life stage, role, or need 
• Dynamic and engaging: designed to spark interest and sustain attention 
• Action-oriented: guiding people through decisions and next steps 

Our approach is grounded in behavioral science, emotional intelligence, and deep expertise in internal, HR, and benefits communications. We design technology-forward experiences with empathy, clarity, and purpose, so your people feel seen, safe, supported, and empowered.

The Power of Interactivity

Interactive content drives engagement. Employees are 4 to 5 times more likely to engage with personalized benefits content, and interactive tools like quizzes, calculators, and dynamic FAQs consistently outperform static formats in driving action.