Use Big Changes to Reinforce the Value of Your Employee Benefits

Organizational changes—whether they’re modest in nature, or the result of a large merger or acquisition—are ideal opportunities to reaffirm the value of your company benefits, including retirement benefits. Unfortunately, these opportunities are often missed. 

Instead of using these occasions to reaffirm the value of their benefits—including the features of their 401(k) plan—companies tend to focus solely on the merger and acquisition logistics: what’s changing and what’s not. 

That's why we were delighted to partner with State Street Global Advisors in creating this tip sheet for how to use a big organizational change to communicate the full value of your 401(k) plan. It includes pointers for making the most of organizational change and a sample communications piece that illustrates how it all comes together. You can tailor the tip sheet to fit your needs and the changes your company is experiencing.

Looking for more resources to improve your benefits communication? Check out our 6 Master Class webinars for proven strategies and steps for achieving benefits communication results.