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First impressions matter a lot when it comes to getting results from your communications. Who you are and how you communicate that to your people play important roles in the perception of your organization and how much attention your materials receive.

A solid brand identity, composed of an eye-catching visual identity and a clear tone of voice, can ensure that the first interactions, and every interaction afterwards, that your people have with your organization’s benefits are positive. We’ve seen first-hand how a great first impression sets the tone for the employee value proposition.

What We Can Do for You

We start with research and brand strategy, creating guiding principles, brand pillars, and a brand voice. We then incorporate visual elements and a compelling narrative. The goal is to capture with words and imagery the story you want to tell your people about your organization and your value proposition. Finally, we create brand guidelines to ensure consistency across all the communications coming from your organization. 


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